Sun City Marketing

SCM Logo for Sun City Marketing, Website Design And Development

Sun City SEO Consultant + Local SEO Strategist

Are you wasting budget on marketing strategies that don’t provide consistent, lasting traffic? Invest in professional SEO strategy & implementation, and stop throwing good money after bad.

SEO can be convoluted and difficult, but in my opinion, it all boils down to two things: offering value to prospective clients through your website, and communicating that value to Google with the right optimization techniques. I’ve built multiple businesses from scratch through SEO, and I’ve seen firsthand how a professional, consistent search engine optimization effort can transform your business.

Whether you run a large company or a small local business, I would love to chat with you and enact a strategy that increases your web traffic, leads, and revenue.

California SEO Services

Technical SEO Cleanup

Things on the internet break, and it’s my job to fix them. Do you have broken pages (404s), broken links, or incorrect canonical tags on your site? You may not even know they exist, but Google certainly does. Google takes technical hints from your site — like low pagespeed, bad mobile UX, and more — to judge your site’s quality, and bad technical SEO leads to poor keyword rankings.

On-Page Optimization

Google relies on signals from your title tags, H1 tags, image alt text and more to judge your relevance to search queries on the web. If you aren’t targeting the right queries in this html elements, or if they are absent altogether, you can’t compete in the search engine results pages (SERPs). I can use advanced SEO tools to pick the right keywords and implement them in the right places on your site – it’s the bare minimum for ranking on Google.

Link Building & PR

Each link to your website counts as a vote in Google’s eyes, and as a result, websites with lots of links rank higher in Google search. I can help you bid high quality links to your site, capitalize on previous PR and brand mentions, and land PR hits that will lead to more links and better keyword rankings.

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Local SEO Services

Local SEO is sometimes a different game entirely. Google relies on proximity for local searches (ex. “Plumbers near me”), but you can rank higher in the Google Map Pack by building your site correctly, having the right content, and building “citation,” or mentions of your site, across the web. Depending on your industry, it might be more important for your Google My Business listing to rank well than your website.

SEO Content Services

Content is stil (and always will be) one of the most important ranking factors, and if you don’t have lots of high quality, optimized content, your website will always underperform. I’ll help you figure out what content is important, and I can either send you a list of topics or publish them myself.

How I Create Effective SEO Campaigns

Technical SEO Cleanup

Firstly, I will run a technical SEO audit on your website. I hunt for issues manually and with tools like SEMRush and Screaming Frog, and once those audits are complete, I’ll get to work fixing issues. Sometimes the fixes are simple — you may just need some 301 redirects for broken pages, or your images may need to be resized. Sometimes this stage is more arduous, as is the case with large websites with a botched language flip (for sites with versions in different languages).

If you have a manually coded website that only your developers can edit, I can also supply you with a document of my findings and an implementation guide.

Regardless of your situation, technical SEO audits are always the first step in my campaigns. Links and content won’t do any good if your site is fundamentally flawed.

On-Page Search Engine Optimization

I use Google Keyword Planner, SEMRush, and Ahrefs to research keywords for your website, and then I’ll set to work writing keyword optimized page titles, meta descriptions, H1 tags, and more. Internal linking strategy also fits in this category — your pages need to link to each other in such a way that Google can crawl them, determine their hierarchy, and decipher relevance. This optimization phase may also include some tactful rewriting of your existing website copy, and if needed, we can add additional content to your current pages.

Link Building Services and Digital PR

This is often the most challenging part of SEO; how do you get other websites to link to yours? I’ve been building links for years, and I’ve learned a number of tactics that only experience can teach. I only build “white-hate” links (links that won’t get your site penalized by Google), and I rely on outreach, thought leadership, and PR to earn high-powered links to your website.

Regarding digital PR, reporters and web writers regularly look for experts to comment in their articles. If they quote you, they will often include a link to your website. I use PR tools to connect with these writers, and I’ll work with you to write pitches that have a high likelihood getting published.

Local SEO Strategy

Would you benefit from ranking higher in Google’s map pack? Most local businesses would, and I’ve seen the power of strong local SEO in my own businesses. I can help you generate local leads by getting your business’s name, address, and phone number listed on as many local directories as possible, and I can create a locally-focused content strategy for you. Those elements, when paired with a properly optimized website and Google My Business (GMB) listing, will tell Google that your business is authoritative and relevant.

Regarding your GMB listing: if you don’t already have one, I’ll create one for you and get it verified as soon as possible. Then, we’ll optimize that listing by updating your business info, services and service areas. It’s a fairly quick process, but it can drive effective business growth.

SEO Content Creation

In a nutshell, your website content should answer the questions your prospective clients are asking. This accomplishes two things:

  • Web users will find your content, view you as an expert in that field, and call you for services or products
  • Google will crawl that content and view your site as more authoritative in your niche. In turn, your actual service pages or homepage will rank higher.

I’ve built content strategies for countless businesses, and I can do the same for you.



Let’s Talk SEO

SEO takes time to kick in, but once you start seeing results, it can be your most valuable marketing channel. Since it does take time, it’s best to view it as an investment — the sooner you get started, the sooner your returns will start to compound. Let’s have a conversation about your company, your goals, and how SEO can transform your business.