Sun City Marketing

SCM Logo for Sun City Marketing, Website Design And Development

Digital Marketing Services + Consultant in Califronia

Digital Advertising Services For Domestic businesses.

As a digital marketing business, I’ve helped clients increase revenue and lead volume through digital marketing channels. Whether you want a new website, cutting edge PPC campaign, SEO strategy, or content development, I’d love to work with you.

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—Dan Campbell

Digital Marketing Services

Paid Media: Google Ads & More

From Google Search Ads to Facebook and Instagram campaigns, We are paid media campaigns for clients. I know how to reach your target audience and convince them to purchase or call – all with a competitive cost per lead (CPL) in mind.

Google image

Search Engine Optimization (SEO)

one-time website audit, I’d love to speak with you. Technical SEO, link building, PR, and high quality content are all critical for your search engine rankings, so don’t wait to get started.

Content Strategy

Do you know what your clients are actually searching for online? If you don’t answer their questions, somebody else will.We will help you rank higher on Google my raising your Domain Authority, attract web users who are relevant to your business, and that will ultimately lead to more sales.

Web Design

In many of your potential customers’ eyes, your brand is only as strong as your web presence; in Google’s eyes, you should only rank as high as your website and content allow. I can help you build a site that is user friendly and SEO optimized

Yelp Partner Services

We are currently in the process of becoming a Yelp Parnter with incentives for businesses we sign up on our platform-learn more & call today

Newsletters: Send out regular newsletters with updates, special offers, and valuable content to a list of subscribers.

Web Tracking Implementation

Digital analytics – it’s how you know that your advertising efforts are leading to quantifiable results. I can set up Google Analytics, Google Tag Manager, call tracking, revenue tracking and more, and I will always build you a Google Data Studio dashboard for reporting purposes.

Online Marketing Via PPC

Search Campaigns

Google commands 87% of search engine market share (per Statista), and potential clients are searching for your services online. I can help you build high-performing pay-per-click (PPC) search campaigns on Google and Bing, and you can enjoy these search advertising advantages:

  • Cost control: spend as much or as little as you like, and edit your daily budget in minutes
  • Only pay for clicks from people searching for your product or service
  • Get granular reporting, and trace sales back to specific search terms and ads
  • Crowd your competitors out of the search results, or bid on their brand terms (a strategy to be used carefully)
  • Highlight different sections of your site,current offers, or physical locations with ad extensions

Google Shopping campaigns also fall under this umbrella, so if you’re an ecommerce retailer, get in touch. I’ve successfully managed millions in search advertising spend for a wide range of clients, and I’d love to do the same for you.

SEO Strategy + Content Marketing

Paid media is a great way to increase sales and leads, but pay-per-play channels aren’t always sustainable. SEO and content allow you to build a foundation of consistent relevant traffic that you don’t have to pay for in an ongoing sense.

One-Off SEO Audits and Consultations

If you need SEO help but prefer not to pay for ongoing monthly management, I can take these steps:

  • Perform an SEO audit on your site
  • Compile my notes and suggestions into an easily digestible document
  • Write out implementation guidelines for you or your development team
  • After I send you the implementation guide, you can still change your mind about a monthly SEO strategy arrangement.

Ongoing SEO Campaign Management

This is usually the most effective way to get great SEO results. I will audit your site’s technical, on-page, and off-page SEO, implement optimizations, modify or enhance your content where necessary, provide ongoing content, and build reputable links to your website.

It’s a full-service SEO agreement, and I’ll be able to optimize your site and watch your rankings and traffic grow alongside you.

Content Strategy & Implementation

Google won’t rank your site unless you have great content, and search engines especially love websites that are consistently publishing new, high value pages. I can dig into the keyword data to see what your customers are looking for, map out the content that your competitors are producing, and take one of two steps:

  • Provide a competitive content roadmap for you or your writing team to follow, complete with on-page optimization instructions
  • Create the content roadmap, write it, and publish it on your site.

Web Tracking, Google Analytics & Google Data Studio

Much of digital marketing’s value lies in the fact that you can track everything. Which ads worked, and which didn’t? Which channel has the best ROI? Which geographic region drove the best results? Your questions can all be answered with proper web tracking implementation.

Google Analytics Setup

If you don’t have web tracking installed already, I’ll take these steps before we do anything else:

  • Install a small JavaScript snippet from Google Tag Manager on your site
  • Create a Google Analytics account and install that code via Google Tag Manager
  • Create “conversion” actions around the user behavior that matters
  • Implement revenue tracking if you are an online retailer

Let’s Get Started

Don’t wait to launch your ad campaign, SEO strategy, or omni-channel effort – your competition certainly isn’t. I’d love to hear from you and talk about marketing goals you have for your business.